Technology Innovation Adoption and Diffusion: A Contrast of Perspectives
نویسنده
چکیده
An innovation is defined as the act of changing the established order, or introducing something new (Webster’s Dictionary, 1978). Thus there are two sides to the innovation coin, the diffusion of them, and the production of them. One aspect these two sides of the coin share in common is some measure of risk-taking behavior, but the Michael Workman Florida Institute of Technology, USA Technology Innovation Adoption and Diffusion: A Contrast of Perspectives
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تاریخ انتشار 2015